aled's cyfle

Monday 11 December 2006

Branding...

Posted at 11:14 am.

Last Friday we had a presentation called Branding Essentials with Victoria Jones from Design Wales.

As you can guess, it was about branding - what is it, why it's so important, and what processes are applied when going about it. I thought the presentation was excellent, yet obviously focused towards the work of Design Wales.

I had come across Design Wales's website many years ago, and I didn't have a clue what the hell it was. It's a WAG-funded design-support agency for businesses in Wales. What this means is that it will give support and advice to any business about anything relating to design - be it branding, advertising, websites etc. What makes this scheme unique is that it's free. They also have a directory of Wales-based designers that you can search through (which has come in handy for all of us D10 trainees when thinking about where we'd like to go on our two-week placement), and they'll hook businesses up with designers. This means that if you're a designer, Design Wales might get some work for you! Unfortunately, you must be a registered business - no students or freelancers allowed.

Still, they're work has improved businesses in Wales - as was shown to us in the presentation.

We were shown several case studies of different businesses (mainly in the food sector), and got shown how the branding of one company made their business jump about 29 months ahead of their business plan - echoing the importance of branding.

We received many little pamphlets about Design Wales's work, but the coolest pamphlets we received were two trend guides with suggestions of design trends for this coming Winter and Spring.

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